How Pop Mart Conquered Thailand: A LABUBU Case Study

Thailand didn’t just embrace LABUBU—it crowned it “Magical Thailand Ambassador” 510. Here’s how Pop Mart won Southeast Asia:
Thailand didn’t just embrace LABUBU—it crowned it “Magical Thailand Ambassador” 510. Here’s how Pop Mart won Southeast Asia:
Why would adults obsess over $30 plastic toys? Blind boxes thrive on behavioral psychology:
The cult phenomenon of LABUBU—a quirky, fanged creature designed by Hong Kong-born artist Kasing Lung—has exploded from Beijing to Los Angeles. Fans camp overnight for new drops; celebrities like BLACKPINK’s Lisa flaunt it; and limited editions resell for $1,920 on StockX 17. What fuels…