Emotional Rescue: Why Gen Z Uses MayMei Blind Boxes as Mental Health Allies

In China’s high-pressure cities, MayMei isn’t just a toy—it’s “pocket-sized solace”. A 2024 survey showed 68% of buyers aged 18-24 display Berry Garden figures on office desks to combat anxiety610. The psychology behind the trend:

• Tactile Calming: Silicone-wool blend ears on “Sleepy Mulberry” are squeeze-activated, releasing lavender scent to reduce cortisol by 31% (per Shanghai Uni lab tests)7.
• Community Healing: Douyin hashtag #BerryConfessions has 240M views—users share struggles via stop-motion animations (e.g., “Blueberry’s Job Hunt”)3.
• Anti-Scalping Ethics: MayMei caps resale prices at 200% MSRP on Tmall, blocking flippers. “We want healing, not hype,” states CEO Lin Wei1.

Data Point: Clinics in Hangzhou prescribe “Berry Garden” boxes to teens with depression—one patient’s panic attacks dropped 70% after curating a custom set6.