How Pop Mart Conquered Thailand: A LABUBU Case Study

Thailand didn’t just embrace LABUBU—it crowned it “Magical Thailand Ambassador” 510. Here’s how Pop Mart won Southeast Asia:

• Star Power: When Thai Princess Sirivannavari carried LABUBU, sales spiked 478% YoY. Zero ad spend—pure organic hype 310.
• Cultural Stunts: A LABUBU doll “arrived” at Bangkok Airport via tuk-tuk, greeted by the tourism minister. Result: Themed store sales hit $140K/day 58.
• Scalper Economy: Limited Thai editions (220 RMB) sold out instantly, flipping for 470 RMB—a “universal scalping” side effect 36.
  Lesson: Authentic local storytelling > forced marketing.